Best Drugstore Makeup Products of All Time

What are the best face makeup products by category?

The makeup world is so vast that it can change an ocean’s color with its endless products. Choosing the best makeup product can be a relative matter and a bit tricky.

To simplify the selection process, we should categorize the products according to price and quality.

Hence, there are two main makeup categories: drugstore and luxury brands.

It is worth mentioning that there are variations for each category, but in this article, we will focus on the first category, drugstore makeup brands.

Best Drugstore Makeup:

Drugstore brands include low-end makeup products. It doesn’t mean that it is trash quality.

No, the quality here varies according to its raw materials, ingredients, and manufacturing processes. Actually, some critics claim that some drugstore makeup brands can now compete with the high-end market brands.

Having natural or synthetic ingredients by itself is not a guarantee that the product is top-notch. The Manufacturing process counts.

Moreover, you should distinguish between this category and the imitated or fake makeup products.

Fake makeup products can be harmful and of low quality. It is advisable to stay away regardless of the price.

Conversely, drugstore brands are legitimate, with acceptable to good quality products in terms of ingredients and manufacturing formulas.

To be more specific, we are talking about brands that are under $20.

There are many drugstore brands around the world.

But here, we will talk about the trendy ones that have high-rating customer reviews, and appeal to makeup experts.

P.S. We compare the information with multiple sources and high-ranking cosmetics sites like the cosmopolitan, allure, Popsugar, Stylecraze, and Business Insider. Still, we compare the results with customer reviews and surveys to counterbalance any marketing-based content.

Based on these metrics, the following brands and products gained the highest scores.:


L’Oréal is the biggest cosmetic company in the world and has a long history. It owns other well-known drugstore brands like Maybelline and NYX.

Its collection is massive and impressive. However, the competition in the level of drugstore makeup products is intense. You can see a newcomer with a new innovative product overcome a behemoth like L’Oréal in certain products.

Well, here some of L’Oréal products that can be appealing and has high ratings:

loreal makeup collection

Voluminous Lash Paradise Waterproof Mascara: From searching for the best L’Oreal product, mascara comes among the top. Maybe it is what L’Oreal has become famous for. This product has good reviews and experts’ feedback.

Colour Riche Glossy Balm: The good thing about this product is that it is easy to use with its crayon-like head. It is a good deal for the money you pay.

Infallible Pro-Matte 24HR Foundation: It says 24 hours foundation. But you really want it that long? Anyway. This one has good reviews for its liquid formula. It has a powder form as well. It is good for normal skin. If you have oily skin, it might give you the full advantage.

Studio Secrets Magic Lumi Light Infusing Primer: If you are looking for an illuminating look, this will be a good option for you. With its handy shape and liquid form, it makes the primer setting easier.

True Match Lumi Healthy Luminous Makeup: This liquid-form foundation comes with many healthy ingredients like vitamins C and E, 40% water, and SPF 20.

Brow Stylist Frame and Set: It is good stuff you put on before your brow makeup. But this one has its own spoolie brush.

Colour Riche Collection Exclusive Pink Lipcolour — Jennifer’s Nude: This is another area of makeup products where L’Oréal is good at, lipsticks.

Infallible Full Wear Concealer: As it says, it is a full coverage concealer with its tiny brush-like applicator. It has 25 colors; therefore, it can give you a variety of options.

Age Perfect Radiant Satin Blush with Camellia Oil: Other than being a blusher, it is a sort of skin enhancer for its healthy ingredients like camellia oil, oleic acid, vitamins A, B, D, and E. It also has Omega 3, 6, and 9.


Maybelline is a brand by L’Oreal. It has a wide variety of makeup and other cosmetic products.

Below are the ones that experts and customers consider the top of the line and are under $10.

Maybelline makeup collection


Same as Maybelline, ELF has a wide variety of makeup products, but it a bit newer than Maybelline.

Here are some of its prominent makeups that have high ratings and very affordable prices. It has cheap prices (under $10) and good quality.

elf makeup collection

  • Instant Lift Brow Pencil: First of all, it is only $2n for double the work. This product may have the highest ratings among ELF products.
  • Lock On Liner and Brow Cream: In other words, this is a brow pomade. With its price tag, it can be a catch as a pre-makeup application for the brow.
  • Mad For Matte Holy Smokes Palette: The good thing about this multi-shades eyeshadow is that you can have 10 shades in one palette. With more shades, you get more options with a fraction of the price. Do the math!
  • Contouring Blush & Bronzing Powder: Like other ELF products, it has more than one job at the same time, blusher and bronzer, with fantastic results.


This is another makeup brand by L’Oréal. It has a good reputation for its makeup products. As a drugstore makeup brand, it has an affordable price tag. All NYX products listed below are under $10, except for the Palette. We included it for its high ratings. If you divide the price by the eight colors it has, it makes a good deal!

NYX makeup Collection

NYX Soft Matte Lip Cream: It has around 46 colors. It can be a good option if you have chapped lips for its creamy formula.

NYX Micro Brow Pencil: This “double edge-sword” is a double effect makeup. It works as a brow pencil and a Spoolie brush at the same time. It gives you a sharp look and definition as well.

NYX Jumbo Eye Pencil: s you see a makeup brand brings a new, innovative form or shape, other brands follow suit. The crayon-like head gives it a handy use and practical application. You add its makeup form and have a wonderful makeup product at an affordable price.

NYX Butter Gloss: NYX gives you a double effect makeup every time. This butter gloss gives you glossy lips with a moisturization effect as well. You get a bang for your buck.

NYX Born to Glow Liquid Illuminator: It is a liquid illuminator that helps your makeup stay consistent and your skin hydrated. As usual, it is a double effect.

NYX Highlight & Contour Pro Palette: The benefits of its highlight and contour features, in addition to the 8 shades it has, makes it almost one-for-all makeup. It helps you to enhance your natural look.


When you hear the name, you think it is a kind of natural or chemical products company as the name relates to Nitrogen. It might be indirectly true.

It is owned by one of the big pharmaceutical companies in the world, Johnson & Johnson. Neutrogena is known for its dermatology-related products. It also has some makeup products. But, honestly, when we did our research, most of its top cosmetics are skincare or hair care products.

However, we managed to list some high rated makeup products:

Neutrogena makeup collection

Nourishing Eyeliner Pencil: With its double edge shape, it can give you the precision you need. With its natural ingredients like olive oil and shea butter, Neutrogena eyeliner can be an optimal choice as a part of your eye makeup. It is also affordable!

Hydro Boost Foundation: From the name hydro, we can figure out how it can help in addition to its cosmetic job. It is skin hydration. But this has some extra costs. Unfortunately, its price is a little bit over $10.

Healthy Skin Blends Translucent Oil-Control Powder: We have seen many products that are suitable for dry skin with their hydration abilities. But this bronzer helps oily skin with its oil-free ingredients.

We have noticed some reviews claiming that they can’t find it anymore. We hope it would be temporary.


We do not have much to say about Revlon, except that it has a good history of producing affordable cosmetics. It owns other cosmetic brands as well like Elizabeth Arden and ALMAY.

There is one major thing about Revlon that it doesn’t disclose makeup ingredients per product. Nevertheless, it claims that it doesn’t use harmful ingredients in its products. It is also not as cheap as other drugstore makeup products.

Revlon makeup collection

PhotoReady Insta-Fix Makeup: From its name, it is used as a precision-like foundation for certain areas and spots without ruining the rest of the makeup. It is packed, handy, and easy to use. It is a little bit over $10 and could not suit all types of skin, especially the dry one. It has 20 SPF.

ColorStay Aqua Mineral Makeup: It is a powder, but it is good for skin hydration. It is almost $15 and has talc in it. But it comes with its practical brush.

Youth FxFill+Blur Concealer: It works like a pinpoint concealer with its tapered head. It is good for fixing dark spots and circles. It is also over $10.

ColorStay Pressed Powder: It helps in getting a natural look and blends well with liquid concealer and foundation. It has a balanced- formula with its is oil-free ingredients. It is almost $10


It is a sort of a new cosmetics company that was founded in 2001. It is considered a high-end drugstore makeup brand. It pursues a balance between price and quality.

So, if you compare it with other drugstore brands, you may see it a little bit higher in prices. However, the price difference is compensated for its higher quality.

We see it as an evolutionary makeup company that presents makeup in a trendier look and shape. As for components and ingredients, the company claims that it uses high-quality ingredients that compete with luxury brands. It seeks to have natural ingredients in its products as well.

Below are its trendy and high rated makeup products:

Milani makeup Collection

Milani Brow Fix Kit: It is three-in-one for your eye makeup. Additionally, it has two brushes and a tweezer. We went through customer reviews, and we hardly found a complaint about the product itself.

With its price tag, you get your bang for the buck.

Milani Color Statement Lipstick: It has over 30 color variations. It is neat for less than $10.

Milani Eyeshadow Primer: It makes your eyeshadow smoother and more lasting.

Milani Conceal + Perfect 2-in-1 Foundation + Concealer: It is more than just two-in-one. It is sweat and waterproof.

Milani Amore Matte Lip Crème: It is a liquid lipstick that lasts long enough for your occasion. However, there were some reviews that it dries up sooner than expected. By the way, it is a vegan product.

Milani Baked Blush: It has over 10 color variations. So, it can fit various skin tones. It blends well with your makeup. However, some reviews indicate that the colors may be off when you apply them. You need to know your matching color beforehand.

Milani Bronzer XL: It has a double effect with its two-shade format. You can get the shimmery or matte bronzer at the same time. You need to check the matching color for your tone to avoid a bad experience.


It used to be known as a medicated face makeup brand with few makeup products. Now, it has a wide variety of makeup products that surfaced in the makeup world, especially with its low prices.

Below are some of its highly rated products:

Covergirl makeup collection

TruBlend Bronzer: It is what its name implies, a true blend. It helps you to have a beautiful natural glow with the bronze tone you like for $10.

Outlast Stay Fabulous 3-in-1 Foundation: For less than $10, you can get a 3-in-1 makeup product. It is a foundation, concealer, and primer at the same time, in addition to board spectrum 20 SPF. However, it had some reviews of being too watery, which lets it break out. But the majority loved it.

Classic Color Blush: It is handy and easy to use with its neat brush. It blends well with your makeup and complexion. There wasn’t much to complain about other than color matching.

CoverGirl Easy Breezy Brow Shape & Define Eyebrow Mascara: If you are looking for more eyebrow definition and accentuating, this can be a good choice for you. However, you need to check the color matching your skin tone first.

Clean Pressed Powder: It works well with your foundation, especially the liquid form. Yet, it may cake up if you do not apply well. It doesn’t come with a mirror.

Colorlicious Lipstick: It has a double effect as coloring lipstick and lip conditioning with its shea butter ingredient. You need to check your color matching, especially the coffee crave color.

CoverGirl Roses TruNaked Eyeshadow Palette: An eyeshadow with 8 shades for almost $13, can be a good bargain. Customers indicated some downsides about this product like it wears off easily, but overall, it got high ratings.

L.A. Girl:

It was founded in 1985. It looks recent in comparison with other big makeup drugstore brands. However, it has a good variety of makeup products.

Unfortunately, when searching for its trending and high rating products, we only got these products for you:

LA Girl makeup Collection

Perfect Precision Lip Liner: It is a good choice if you are looking for defining and adding more pigment to your lips.

Shockwave Eyeliner: Like the lip liner, it gives you more accentuating bold color for the eye-makeup. It looks neat and trendy, and practical as well for only $4.

Gloss Topper: If you want to wear your favorite lip gloss for many hours,  Gloss Topper is the right product for you.

Wet n Wild:

It is a makeup brand owned by the cosmetics conglomerate Markwins International. It was founded in 1975.

Below are some of its trendy and high rated products:

wet n wild makeup collection

MegaGlo Highlighting Powder: It may be the most known makeup product for Wet n Wild. If you are looking for a glamorous or more shimmery look, this highlighter can be a good and cheap choice. It has a few negative reviews about not lasting long, but most reviews are positive and recommend it.

Color Icon 10-Pan Eyeshadow Palette: This is another cheap and good eyeshadow palette with 10 shades for only $5. Most reviews of this product are positive, while there are just a few complaints about its consistency.

Color Icon Eyeshadow Quad: It has a creamy texture that applies smoothly and blends well with your makeup. There are no major downside reviews for it. It makes sense when you have four shades for less than $4.

Physicians Formula:

It is another makeup brand that belongs to Markwins International. It was founded in 1937.

This makeup brand is really interesting. You may not have heard this name resonating within the big cosmetics clubs, but it surely should be rewarded for its achievements. It is the one that introduced SPF, organic ingredients, hypoallergenic makeup into cosmetics.

No wonder its name fits the formula!

However, it is not as cheap as other drugstore makeup brands. Quality has its price, but this slight markup price is warranted.

Below are some of its trendy and high rating makeup products:

physician formula makeup collection

The Healthy Foundation: This medium coverage and liquid foundation gives you a natural satin look. Most of the reviews on this product are positive. It has over 10 shades, so you need to be careful when choosing the right color to have a satisfying experience.

Bronze Booster Glow-Powder: If you are looking for a deeper bronze, this can be your choice. It has vitamin C, E, and other ingredients to give you a boost of moisturization. However, if you have a medium to dark complexion, it might be off-coloring for you.

Rose all-Day Petal Glow: It is a highlighter that can give you a glamorous look. Yet, you need to be mindful in choosing the right shade that suits your skin tone.

Eye Booster Liquid Eyeliner: It is a double effect eyeliner. It gives you more definition for the eyes and lashes. If you are looking for more precision, this product works fine, especially with its liquid form and sharp head. Some reviews indicate that the black color is a bit greyish. But most reviews find it fantastic.

Disclaimer: Since our core values are about trust, integrity, and respect, we have to notify the esteemed readers about some aspects of makeup products.

Makeup products listed in this article are not all purely organic or synthetic-free ingredients. They may or may not have some chemicals or controversial ingredients like talc.

Talc is a soft mineral that is used in manufacturing in many cosmetics, perfumes, and foods like rice. However, its harmful effects have been under scrutiny and controversy.

Makeup brands claim they use the recommended ratio and good forms of talc that are not asbestos-contaminated.

Although the American Food and Drug Administration FDA doesn’t test cosmetics for safety, it has recently held discussions and evaluative studies about the effects of talc in cosmetics. No conclusion has been reached yet.

If you want to get more information about any product and its safety, you can check it through the Environmental Working Group. However, there are some controversies about this organization.

This is all for the best drugstore makeup brands. If you want to have a better idea of how to use and apply makeup products, you can refer to our article about face makeup.

Please stay tuned for another article about the best luxury makeup brands.

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