Do you find yourself attached to a famous brand? Or you only care about the price and functionality?
According to market surveys, there are two main types of customers.
The first one belongs to the price-sensitive segment, while the second one belongs to the quality-oriented brand segment. Yet, there are various subtypes in between.
You may say that you are brand-oriented in some categories, while you can be price-sensitive in some others. Continue reading “Why We Like Famous Brands?”