Why We Like Famous Brands?

famous brands

Do you find yourself attached to a famous brand? Or you only care about the price and functionality?

According to market surveys, there are two main types of customers. 

The first one belongs to the price-sensitive segment, while the second one belongs to the quality-oriented brand segment. Yet, there are various subtypes in between. 

You may say that you are brand-oriented in some categories, while you can be price-sensitive in some others.   Continue reading “Why We Like Famous Brands?”