How many brands do you follow on your social media? Do you feel like following every new release, trend, or style? So, what is it, shopping mania or just a fad of shopping frenzy?
Whenever I see a new fashion, style, trend, or fad, I always remember Malcolm Gladwell’s bestseller Tipping Points and its three agents of viral change. In his book, Malcolm talks about how young hipsters in downtown Manhattan revived the ailing brand Hush Puppies shoe wear and helped it become famous again during the mid-1990s
Malcolm claims that the law of the few, the sticking factor, and the power of the context are the factors behind the viral spread of any phenomenon. Continue reading “Do I have Shopping Mania? Or It Is Only Shopping Frenzy? Or Whatever, I Don’t Care, I only Shop!”