Your Best Natural Makeup Products

Before we get into the best natural makeup products, let us identify what is meant by natural products.

If you search over the internet for natural makeup products, you will find tons of brands and products, which claim natural.

By the way, claiming natural is not limited to makeup products!

Therefore, we believe that the word “natural product” is abused.

Let us see how this word is overused and abused

When anyone sees the word natural on a product, it may give him or her the impression that there are no artificial ingredients. 

Unfortunately, this is not the case. 

The case is about taking advantage of one part of what natural means and disregard the added ingredients. 

In other words, to make their claim legit, they make sure that the product has at least one natural component extracted from nature. But this doesn’t mean that this ingredient is not being artificially processed or the product has no other artificial components.  

Natural product labeling has become more elusive and tricky. Consequently, you need to be aware of four main aspects of this phenomenon:

  1. Brands use their own discretion of the word natural as there is no certain legal reference for its use. 

  2. Even when a product is labeled as 100% natural, it doesn’t mean that all the ingredients are all-natural. 

  3. Not all-natural components are safe and healthy. For example, asbestos and arsenic are natural substances but harmful.

  4. Not all synthetic or processed ingredients are harmful. 

Therefore, next time you shop for natural products, check if it has all-natural components and safety factors. 

Are there any natural makeup products?

What we have indicated earlier on the natural product concept applies to cosmetics as well.  

Accordingly, we cannot give you a 100% definitive answer to this question. 

When you refer to experts, you can find that this matter is not a black or white one.

Yet, what reputable cosmetic brands usually mean by natural or organic makeup products is that it doesn’t contain harmful ingredients such as:

  • Parabens, asbestos, Sodium Lauryl/Laureth Sulfate, Toluene, Phthalates, Polyethylene Glycol, Formaldehyde, Oxybenzone, Diethanolamine, and Triclosan
  • Artificial fragrances
  • Heavy metals like mercury 

Another layer of safety you can refer to is to check if a product is certified by well-known testing agencies such as:

  • Environmental Working Group (EWG)
  • United States Department of Agriculture (USDA)
  • COSMOS
  • Natural Cosmetics Standard (NCS)
  • ECOCERT

Descent natural makeup brands often follow these guidelines and claim that they use unharmful, natural substances in their products. They usually disclose using any synthetic or processed ingredients. But this is not always the case, unfortunately. 

Best claimed-natural makeup products

Within the mentioned guidelines and experts opinions, the following makeup brands have high rating makeup products:

  1. ILIA: It claims that it has a balanced formula of unharmful natural and synthetic ingredients. Its makeup products consider skincare for a better user experience. Two of its famous and best-selling products are Multi-Stick, Tinted Lip Conditioner, and Illuminator Ilia natural makeup collection
  2. RMS Beauty: It mentions that it doesn’t use any harmful chemicals, synthetic preservatives, synthetic vitamins, and GMO ingredients. It pursues to make its manufacturing process as natural as much as it can. Moreover, it seeks to give its product a double effect of beauty and healing. Face and cheek products are among its top-rated makeup including, Luminizer and Lips2CheekRMS natural makeup collection
  3. Vapour Beauty: It indicates that it seeks minimum processed organic and natural ingredients. To be more transparent, it provides an ingredient glossary for its products. Among its high rated makeup products are Lux Organic Lip Conditioner, Blush Powder, and Eyeshadow Quad.   
  4. 100% PURE: It states that its products do not contain any harmful or toxic ingredients. It also claims that its products are vegan, cruelty-free, and naturally pigmented. These two products are among its highly rated makeup products: Green Tea Fiber Brow Builder and Long Last Liquid Eyeliner100% natural makeup collection
  5. W3ll People: It is another natural-claimed makeup brand. It has a renowned reputation in many beauty magazines like ELLE, STYLE, VOGUE, COCO ECO, and Marie claire. It has over 35 EWG-verified products. It claims that it uses only the cleanest ingredients that are multi-effect for more skincare and beauty look. Its High-rated products include Optimist Semi-Matte Lipstick, Bio Bronzer Powder, and Nudist Eyeshadow Palette.W3ll People natural makeup collection

The bottom line

There are many cosmetic or makeup brands that claim to be natural

Here, we have chosen some of these brands that various media outlets, experts, and customer reviews praise. 

Nevertheless, there are some aspects of brands that claim to have natural makeup products. 

  • There are some language maneuvers used by some brands that make them look all-natural, but they are not. However, this doesn’t mean harmful. Most of the claimed-natural makeup brands are keen to display “unharmful ingredients” 

  • Not all natural-claimed makeup products give you the glow you expect. The majority of the reviews on the mentioned products are positive; however, the down ones are about weak consistency, color unfit, and lack of glowing effects. 

  • Sometimes natural means extra cost. You can find that this is true from the prices of these brands.

Where to shop for natural makeup?

We believe that it is hard to find these brands in the local market. Natural makeup is a premium, niche market. It has its audience and fans. 

If you are just looking for the surface effects and do not care much about ingredients, some descent drugstore brands and other luxury brands can serve your purpose. 

It is a matter of taste, preference, and passion. 

If you are interested in these natural brands, we recommend you buy them from the original supplier or well-known stores. 

If you are giving the efforts, time, and money to have such products, it makes sense to enjoy the extra mile by buying them from a trusted source. 

 Remorse and regret are unpleasant feelings. Enjoyable shopping experience matters. 

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